For anyone who is familiar with digital marketing, SEO is not a foreign term.
There are numerous reasons why SEO is famous among digital marketers and business people.
It is the central figure that breaks or makes a business.
For both online and offline sales, SEO is a must.
If SEO is done in the right way, attracting traffics to your website wouldn’t be a big deal.
If you get traffics, you will enhance lead generation.
The outcome would be, sales revenue.
But, how to do proper SEO?
Of course, good keyword, great content, and all the other factors will help to build SEO.
How can you bring all the factors together to get a positive result?
Your SEO must have the power to overpower your competitors.
If you are not willing to spend money in SEO, you must learn the SEO hacks 2019 to get the best out of your website.
Anyway, I’ll mention 5 Highly Effective SEO Hacks for 2019 so that you can utilize it to improve your site ranking.
Let’s dive in!
1. Nothing is as valuable as user experience
Search Engine Optimization is all about Search engine’s ranking. Search engine aims to provide the best result for their viewers.
Viewers won’t be satisfied if the search engines provide low-quality, irrelevant results. In fact, viewers may not consider reading or using it.
However, among all the other search engines, Google did its duty and considered the best- by far.
As the website owner, your concern should be in providing quality and relevant details required by the viewers. For that, you must optimize your website.
This is when you have to think about SEO for your website.
If you aren’t considerate about SEO, you would have to struggle to reach top rankings in Google.
If people are spending their time to search websites like yours, you must provide the best. They wouldn’t wish to land on a low-quality site that kills their time, right?
This is why you have to consider bounce rate, and you must ensure that your site has lower bounce rate to rank higher.
But, it is not as simple as you think. If you want to make your website user-friendly, there are a few factors that you must take into consideration, such as:
• Posting content that is easy to read.
• Pique interest to keep the visitors glued to the site.
• Make use of Pyramid Style
(Giving away essential details in the beginning and less critical in the middle)
• Analyze and enhance page designs.
• Work on the page speed.
However, the ultimate goal is to make a user-friendly website.
2. Keywords are relevant but do not overdo
Google Algorithm doesn’t remain constant, it evolves. Hence, you must know to pace along with the changes.
You must have a hawk-eyed vision on user’s expectations and demands. Specifically, you must know what they are searching for.
This is why snippet box is introduced again, so make use of it.
But, if you are thinking of creating content wholly based on a keyword, better not do it.
Even if you do, your website won’t rank high in Google.
Thus, you must provide content that benefits the readers while focusing on the keyword.
Be mindful of ‘user intent’ as it will help you derive the idea.
However, you must consider the following to get the right content:
• Must find the target audience
• Do proper research on keywords
• Organize the posts
A keyword is a tool, more like a primary tool. But overdoing it will lead to failure. Hence, keep it on a moderate level.
3. Study and follow your competitors
In SEO, following the ones who have already succeeded in it helps a lot. A LOT.
Obviously, your business will have competitors. So, the simple thing that you must do is to follow them to rank higher in SERP.
One of the best tools to get it done is similarweb, go check it out!
With this tool, you can find your competitors’ rank, the place where they get backlinks from, and much more.
And that being said, you must know that both dedication and smart work equal success!
4. Backlinks are beneficial
You know this already, backlinks are a part of SEO.
As for Google, the number one factor of SEO is links.
It is tough to decide the ranks without links.
But, this is where you have to be careful because not every link is beneficial.
Spammed links, low-quality links, and paid links can ruin your website’s reputation in no time.
If you want to utilize this SEO hack, you must look for quality-links that are safe and effective.
Google is tricky, so be wise enough to play along.
If your backlink profile has ONLY quality links like Forbes, then, you might have to deal with Google penalty.
In fact, your site might be sent for manual review to ensure the reliability.
To avoid this, you can diversify the backlink profile.
For one quality link, you must create five sub links with medium quality. By doing so, you can avoid Google penalty while increasing the backlinks to your site from different sources.
Hence, make use of backlinks in the right way.
5. Don’t overlook the technical optimization
SEO hacks are essential, but unless you have a reputed website, you cannot get the maximum out of the hacks.
A site with glitches will run down the drain; this is why technical optimization is crucial.
You must have an understanding of technical optimization of SEO to rank higher in Google search.
Some of the valuable tips are:
• Focus on HTTPS
• Consider Accelerated Mobile Pages
• Focus on Semantic Markups
Well, technical optimization of SEO is a broad subject. It is recommended to spend some time to learn this subject as it will be helpful for the website’s ranking.
That’s all about 5 Highly Effective SEO Hacks for 2019.
Until the next post, stay tuned
SEO is not easy even though it looks easy when you read a few blogs. Therefore, it is suggested to choose from ROI-Oriented SEO Packages from a reputed SEO company.
You need to be consistent, hardworking, and dedicated while utilizing these 5 Highly Effective SEO Hacks for 2019.
Well, SEO journey is not a short-term gig, so it is a long term endurance.
Do you know any better hacks? If yes, make sure to mention in the comment section. I’d love to know about it.
Author Bio:
Ayushi Choudhary is a Jr. Content writer working with Ranking By SEO. In her corporate life, she writes many blogs and articles on SEO, Link building, SMO and many more.