What is SEO?
SEO is the practice of growing a website’s traffic from organic search results.
Why is SEO important?
The value of SEO can be understood in three ways
- Organic search results
- Quality of organic traffic
- Quantity of organic traffic
Organic search results
The unpaid listings on the search engine results page are those that the engine has determined are most relevant to the user’s query. Organic search results differ from these ads because they are positioned based on the search engine’s organic ranking algorithms rather than the advertiser’s bids. You cannot pay for your page to rank in organic search results
Quality of organic traffic
How relevant the content is to the user and their search query.You can attract visitors from all over the world, if they are coming to your site because Google is telling them that you are a resource for Apple computers.
High-quality traffic consists only of visitors who are genuinely interested in the products, information or other resources your site offers. High-quality SEO capitalizes on search engines’ efforts to match a user’s search intent with web pages listed in SERPs.
Quantity of organic traffic
The number of users who reach your site through organic search results since users are more likely to click on search results that appear near the top, it’s important to use your SEO strategy to rank pages as high as you can. The more high-quality visitors you attract to your site, the more likely you are to drive valuable conversions.
How does SEO work?
SEO works by making specific changes in website design and content to make your site more attractive to search engines.
Search engines will display your website as the top result on the search engine results page.
Google’s algorithm looks at hundreds of ranking factors when deciding which websites to present in search results and in what order.
It’s impossible to change your website to every account, but there are several best practices you can follow.
Even if you don’t have an experienced in-house SEO associate, you can start making some positive changes to help improve your SEO.
Also read: Effective SEO Techniques To Boost Your Site Traffic In 2023
Types of SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
On-Page SEO
On-page SEO is the process of optimizing the parts of your web pages that rank higher on search engines and get more search engine traffic.
On page SEO includes updating on-page content, title tags, internal links, and more.
Engines like Google check keywords and other on-page SEO signals to ensure that the page matches the user’s search intent. And if the search engine determines that the page will be useful to the user, it will display it higher in the search results.
Off-Page SEO
Off-Page SEO Anything you do outside of your website to try to improve search engine rankings is off-page SEO.
The goal of off-page SEO is to get users to view the site as more credible and authentic.
Off page SEO is an essential part of the strategy.
How can I start SEO as a beginner?
SEO Step-by-Step Tutorial
Step 1: Find keywords.
Keyword research is as simple as selecting a list of phrases relevant to your business. The keywords you want to find are the most likely
You can use a keyword research tool, but as a beginner, it is wise to first choose keywords intuitively. For example, if you sell roasted coffee, you might choose “roasted coffee,” “Colombian coffee “and” local coffee roaster.”
List these keywords in a spreadsheet so you can keep track. Then, choose a word or phrase to use on a page of your site. You want to target a keyword as well as any keywords that it is meaningfully related to.
Step 2: Put keywords in the title
After you’ve chosen keywords, it’s time to implement them. First, you want to put the title of your web page.
One of the most important things Google and other search engines evaluate to determine what is on a web page is the page title Which appears in search engine results pages at the top of your web page results
Step 3: Put the keywords in the page URL
Google Engine also uses the text of a page’s URL to determine the content of a web page. Your keyword or phrase should be used specifically in slugs.
Step 4: Put keywords in the Meta description.
Take advantage of it by putting a keyword or phrase in there. Description should be human-readable and meaningful, keyword metadata should focus on your keyword or phrase. Don’t make it long
Step 5: Place the keywords in your H1 text.
H1text is usually an article title with some big bold text at the top of your page. Google and other search engines can see this; they give more importance to words in H1 text. Make sure your keyword is there.
Step 6: Use keywords in page content.
Using your keywords is an essential part of your on -page SEO strategy. Because it signals to search engines the page is really about the keyword and should appear in search results. You should use your keyword 3-4 times to 10-12 times.
Step 7: Build links to your website.
The number and quality of links pointing to your website is very important for Google and other search engines to evaluate your rank on various terms. If people are linking to you, it means your site provides authoritative, trustworthy information on a specific topic.
Step 8: Monitor your rank.
You should monitor your Google Page Rank Google uses your Page Rank as a measure of how important a website is a higher page rank means you are better placed to be one of the top results for a search term. Use a free tool like Page Rank Checker to get an estimate
Author Bio
Hey, my name is Kevin Terry. I’ve been a modern-day tattoo artist. I love tattoos and everything about tattoo culture. I want to share my experience using your site for inspiring the world. You can also find my article or my thoughts on TattooDi.